For decades, the golden rule of hotel success was simple: location, location, location. A prime site meant steady demand, lower acquisition costs, and long-term asset value.
But in today’s Chinese market—where hotel supply has reached full competition—location alone is no longer enough.
I believe three factors now define a hotel’s future success:
1. Location – Still the foundation, but more of a ticket to entry than a winning edge.
2. Positioning – Clear identity and target audience matter more than ever. Are you serving Gen Z lifestyle seekers, or corporate road warriors?
3. Experience – The ultimate differentiator. Service design, technology, and cultural storytelling drive repeat business and word-of-mouth.
As hardware becomes more standardized, it is software—positioning and guest experience—that determines sustainable growth and brand equity.
👉 Do you agree that “location, location, location” is outdated? Or is it simply evolving into a new formula for success?
💡 At Fukuga Global Hospitality, we work with owners and operators to refine positioning, elevate guest experience, and implement Forbes-standard service models. If you’d like to discuss how these three factors can reshape your hotel’s performance, feel free to connect with me.
Link:
https://www.linkedin.com/posts/bennyshen_do-you-agree-that-location-location-location-activity-7372884050195202048-CUAb?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAEZBqx4BgKJtBTJISyieeFfdw6hklJInSSk
