• Full lifecycle consulting services for hotel development

    The hotel planning and development process begins with a spark of inspiration and ends with the opening of the doors to welcome the first guests. It is a complex and intensive process that requires a variety of project professionals to come together at different stages of the project. By applying our years of experience in the real estate industry and our extensive network of contacts, we help our clients to realize their hotel business from a strategic vision. There is no doubt that the process of developing a successful hotel is not an easy one. It involves bringing together professionals from a wide range of fields, from finance and hospitality to construction and marketing, to turn a dream into a reality. Building the right team to run the process requires experience, skills and leveraging influential networks to get everything done in the right order, at the right time and at the right cost. FUKUGA has an experienced team of professional development consultants that will provide the expertise, guidance and experience needed to guide your project from acquisition and concept development to operational status. Our hotel development checklist and solutions provide a full range of assistance for the successful operation of your hotel through feasibility studies, business plan development, financial structuring and financing, strategic marketing solutions and more.

  • Service Flow

     

    1

    Hotel Concept & Creative Vision

    • Evaluate how to assemble your hotel development team based on established track record, relevant qualifications, experience and costs.
    • Identify expertise gaps and bring in qualified professionals as needed.
    • Develop your hotel project objectives and brand identity.
    • Initiate market research.
    • Organize capital and structure equity.
    2

    Feasibility study

    • Macro environment, including current economic conditions, hotel industry trends, etc.
    • Physical feasibility, including a review of the site, utilities, transportation and access points, local environmental or governmental restrictions on the site, nearby amenities, transportation, etc. Your area needs to be able to support your resort development, supply, ongoing revenue, etc. in terms of skills, production, etc. The location of the site, site accessibility and zoning restrictions must be consistent with market demand.
    • Market feasibility, including local demographics and local economic conditions, trends in the area, local attractions, tourism trends and transportation connections. Consider what will attract your target market to the site and enhance their experience, as well as how much money a room can be expected to make based on the target market, economic conditions, and expected seasonal occupancy.
    • Product mix, sizing and resort design focus - seize the opportunity to create a more attractive product that provides higher guest satisfaction without incurring additional project costs.
    • Project cost assessment, including budget estimates, costs, cash flow projections, building and construction costs, and even cost analysis of various financing options (e.g., independent ventures vs. franchises)
    • Project recommendations, including financing recommendations, development forms to limit operational risk, and hotel sustainability recommendations.
    3

    Purchasing and pre-construction preparation

    • Secure financing for your hotel based on available sources of financing and appropriate financial models, analyze to determine the most effective source of financing structure for the project's return on equity, economics and debt service coverage.
    • Finalize the ownership/equity structure of your business.
    • Develop and evolve hotel building plans from concept to schematic to detailed architectural design.
    • Obtain relevant permits and permissions.
    • Detailed sustainability assessment - identify opportunities for more sustainable hotel design and procurement strategies, work with the project team to incorporate them into design details and implement them.
    • Select construction methods, construction team and project manager.
    • Finalize contracts and budgets and schedules (when each team needs to be on site, as well as overall construction schedules to keep the project on track).
    • Complete various other pre-construction deliverables such as risk analysis, site planning, assignment of engineering teams, cash flow analysis, and other executable aspects to prepare the project for a seamless construction phase.
    4

    Hotel Construction

    • Preparation of the hotel venue.
    • Continuously monitor schedule and budget.
    • Continuously monitor site to ensure safety compliance and quality of work.
    • Work with regulatory agencies and inspectors to ensure compliance.
    • Resolve site changes and modifications.
    • Complete contracts with vendors.
    • Obtain occupancy clearance.
    5

    Hospitality Marketing

    • Develop your hotel's brand message and voice to maintain a consistent tone across digital and traditional marketing channels. Your brand is the personality of your business, and the right brand can help provide a competitive advantage, build trust in the marketplace, open up new revenue channels and turn loyal customers into strong brand advocates. The key to a great hotel brand is to focus on being authentic, being social, communicating a meaningful message, and finding what makes your offering truly unique.
    • Research your target audience, including their digital habits, values, travel priorities and more. This will help your hotel or resort business develop solid and engaging sales channels and implement the most effective technology to make reservations via mobile devices, desktops and tablets.
    • Create a beautiful, powerful website with high-quality visuals, an easy booking experience, all the right information about what makes your product unique, and connections to all key channels.
    • Build a strong online presence through digital marketing, including a statement on your social media pages, and your overall search engine optimization (SEO) strategy.
    • Develop your online advertising strategy, including PPC and social media advertising. Run your campaigns so they do all the right publicity before they open their doors and make bookings go smoothly.
    6

    Hotel Operations

    • Develop the structure of the hotel operations team.
    • Recruit key management team members through careful review and analysis. Key team members may include your GM, DOS, HR Director and Exec Chef or F&B Director. taking the time to find the right people and ensuring they are fully onboarded and aligned with the project vision before further hiring is critical to creating a successful company culture. This will result in an optimized guest experience while also minimizing costly and disruptive employee turnover in the years to come.
    • Assist management in recruiting staff for all teams including operations management, restaurant and catering, chefs and servers, front desk staff, maintenance and housekeeping, concierge services, marketing and sales teams, accounting and HR teams, IT team, and more.
    • Implementation, maintenance and operation of hotel technology solutions.
    • Long-term development and implementation of unique experience offerings that fit your target market.
    • Build ongoing hotel development to ensure goals are met that are consistent with your long-term hotel business plan.

  • Contact us

    530-0041大阪市北区天神橋六丁目2-25
    Mon - Fri 9am-6pm
    090-1210-7788
    090-1210-7788
    info@fukugaglobal.com
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